Data analytics reveals benefits of contests and promotional marketing

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Key finding: digital subscribers are 4x more likely to engage with contests and promotions An analysis of a LEAP client’s contesting data reveals valuable insights into the characteristics of contest participants, and underscores the important role of promotional marketing for driving customer activation, engagement and brand loyalty. As newsmedia companies have historically struggled with attracting […]

Daily Publisher Grows Registration 21% In 3 Months

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LEAP Media Solutions’ five-phase process unlocks hidden opportunity When a large daily publishing company in the northeast began planning for its paid content model, the senior management team recognized success depended upon three primary objectives, 1) driving digital conversion and activation among print subscribers, 2) encouraging its sizable digital non-paid online audience to subscribe for […]

LEAP Media Solutions’ Customer Lifecycle Marketing program proves to be game changing at The Frederick News-Post

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It is said that the best offense is a good defense. At The Frederick News-Post (TFNP), victory has come on both sides of the game, with Leap Media Solution’s Customer Lifecycle Marketing (CLM) curriculum going on the offense to create an integrated customer retention campaign, while mitigating losses of both customers and revenue in the […]

For the Erie Times-News, LEAP Media Solutions’ audience-based advertising revenue development program proves “data doesn’t lie”

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When Presbyterian Homes approached the Erie Times-News, securing significant incremental advertising revenue wasn’t top of the list in assisting the senior living facility with their Caring For Life Fund. Rather, the objective was to add donors to a program that provides support for residents who have outlived their resources through no fault of their own. […]

 
 
 
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