TGM – CLM: The 1-2 punch for audience growth

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LEAP’s approach to optimizing audience growth, engagement and monetization is driven by data – data that is transformed into actionable intelligence by world class technology and deep industry expertise.   Our process of transforming data into actionable intelligence involves two complimentary approaches, one pertaining to the scoring and modeling of audience data (the “Targeted Growth Model”) and the […]

LEAP Dimensions presents several compelling use cases

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When we introduced LEAP Dimensions earlier this year, the idea was to deliver our media clients with a powerful new solution that analyzes, models, and segments customer databases of local advertisers and merchants in order to provide them a high-value prospect universe that can be reached through targeted channels. This “needs assessment > needs fulfillment” […]

Five tips for growing your email list

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One of the most frequently asked questions of LEAP, and among the greatest opportunities for newsmedia companies, is how to effectively and responsibly grow your email list.  Once dismissed by marketers enamored with whatever was the latest digital panacea, email has now firmly established itself among consumers as the preferred method of receiving brand communications and […]

SRM: A Transformative Approach to Marketing Optimization

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A cornerstone of LEAP’s compelling approach to data-driven marketing optimization is the somewhat nebulous concept of Shared Resource Management (SRM). So how does LEAP define this concept and, more importantly, how does it benefit the company’s client partners? As applied by LEAP, SRM is simply the practice of sharing costs across a coalition of companies […]

INMA Blog: The future of local advertising will be built on BIG data

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LEAP Media Solutions client and industry thought-leader Steve Gray of Morris Communications shared his perspective on  the role of BIG data in the future local advertising model. Here is an excerpt: “It won’t be long before precision targeting is the universal standard for most forms of advertising, even in local markets. Messages will go through whatever channels […]

Sustaining engagement with “snowbirds”

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For publishing companies based in the northern or “snow-belt” states, the winter months pose many logistical challenges, not the least of which involves delivering our products and advertising supplements to households and newsstands through all manner of inclement weather. The long, bitterly cold months also represent a mass emigration of readers seeking the comfort of […]

Revenue follows audience(s)

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At the Local Media Association’s Innovation Conference in Denver last month, I had the pleasure of an early breakfast with Bob Gilbert, VP/Audience for Morris Publishing Group. Bob and his colleagues at MPG are undertaking some pretty visionary initiatives. The eggs were good, but the most ingrained memory of that breakfast was a simple phrase […]

Quantifying the short-term ROI on marketing investments

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Strategic. Sustainable. Profitable. Pick your buzzword – we at LEAP have used them all as it relates to the audience initiatives of our client community. In fact, we have been so adamant in our focus on the long-term, strategic, sustainable growth of audiences that we have been guilty of ignoring the short-term. Not in our […]

LEAP benchmarking reveals key audience insights

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A recent benchmarking report for LEAP Media Solutions clients reveals valuable insights into the composition of the audiences that are engaged with these media brands.   The data and reporting was generated from LEAP’s audience database, which has been standardized for newsmedia clients and represents markets ranging from fewer than 5,000 subscribers to over 75,000 subscribers. […]

Leveraging audience data to drive advertising revenue

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Newsmedia companies are discovering ways to leverage data and segmentation tools to drive not only audience growth and engagement, but to utilize these very same capabilities to support revenue growth through services provided on behalf of local advertisers. This emerging opportunity and selling approach was described very well in a recent INMA blog post by Steve Gray, Vice President […]

 
 
 
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