May 2016 Newsletter

Posted · Add Comment

The May newsletter describes the concept of Shared Resource Management, which presents a transformative approach to marketing automation; an Editor & Publisher article suggests a potential renaissance for the newspaper industry, as readers grow weary of the intrusive and obstructive nature of  digital advertising; The ROUNDTABLE case study is announced; and we examine the LEAP […]

April 2016 Newsletter

Posted · Add Comment

The April newsletter features a compelling case made by Steve Gray, VP/Strategy & Innovation at Morris Communications, on how and why the future of local advertising will be built on Big Data; The Virginian-Pilot invests in data-driven audience growth and become the newest addition to the LEAP client coalition; and Steve Yaeger, CMO of the StarTribune […]

March 2016 Newsletter

Posted · Add Comment

The March newsletter examines the reasons email subscribers disengage, including an infographic from Email Monk; LEAP Dimensions, our new data visualization and reporting solution, empowers marketing and advertising professionals to drive audience and revenue growth; LEAP opens a new regional office in Raleigh, NC; and we include an update on the 24th edition of The ROUNDTABLE.   […]

January 2016 Newsletter

Posted · Add Comment

The January newsletter describes the opportunities to sustain engagement with snowbird customers through leveraging digital registration data that is associated to a subscriber, no matter where they reside at a given time; LEAP Media Solutions and SNPA announce a strategic partnership to provide audience benchmark reporting to member companies.; and LEAP Dimensions, a new data visualization and reporting solution […]

December 2015 Newsletter

Posted · Add Comment

In the final 2015 installment of the LEAP Media Solutions newsletter, we recap several transformation themes and revisit several of your favorite blog posts. read more

November 2015 Newsletter

Posted · Add Comment

Newsmedia companies are discovering ways to leverage data and segmentation tools to drive not only audience growth and engagement, but to utilize these very same capabilities to support revenue growth through services provided on behalf of local advertisers.  This month’s newsletter examines this theme. read more

 
 
 
Textbox Section