Albany Times Union drives audience growth using modeling & analytics

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LEAP’s approach to audience growth is driven by the simple premise that high opportunity consumers can be scored, identified and targeted based on a variety of meaningful criteria including geography, demography, transactional behavior, channel preferences and contact history. Resource investments can then be specifically allocated to those segments demonstrating maximum potential for growth and profitability. […]

Shaw Media Invests in Data-Driven Audience Growth

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Family company sees a future that is wedded to its ability to be relevant in content and communications Raleigh NC, January 3, 2017 – Shaw Media, operators of nearly 100 print/digital, paid/free publications in Illinois and Iowa, has joined a growing coalition of such family-owned companies as Calkins Media, Albuquerque Publishing Company, Frederick News-Post, Observer […]

Industry leaders join LEAP Media Solutions executive team

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Raleigh NC, August 30, 2016 – LEAP Media Solutions has announced the addition of several industry leaders to its executive team, as well as one promotion. These appointments are designed to strengthen three areas of core competency: 1) enterprise data management, modeling and analytics, 2) audience, revenue and engagement strategy development, and 3) the identification […]

Star Tribune Media Company engages LEAP to enrich data culture

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Raleigh NC, August 22, 2016 –Star Tribune Media Company, LLC, publisher of the Star Tribune in Minneapolis–St. Paul, Minn., has engaged LEAP Media Solutions to engineer, manage and deploy a state-of-the-art marketing automation and analytics platform (MAAX™) to drive the company’s ambitious audience initiatives. Star Tribune Media Company is widely considered to be among the […]

Marketing optimization: direct mail tests validate effectiveness of Targeted Growth Model

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Raleigh, NC, July 19, 2016 – An analysis of a series of recent, controlled direct mail tests validates the effectiveness of LEAP Media Solutions’ Targeted Growth Model – a proprietary methodology for scoring, segmenting and targeting potential customers for acquisition. The results of the campaign have major implications on a publication’s ability to optimize its marketing […]

Data Analytics: non-renewal stops with these traits are more likely to restart service

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Raleigh, NC, July 19, 2016 – In last month’s newsletter, we identified several root causes that compel long-term customers to discontinue their subscription. The initial analysis consisted of over 3,000 survey responses of customers (across 29 daily publications) whose subscription was discontinued upon the expiration of grace (i.e. “non-renewal”). Our initial analysis showed that 38% […]

The Day (New London, CT) stands apart from its peers in latest AAM reporting

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Raleigh, NC, June 16, 2016 – Earlier this month, AAM (Alliance for Audited Media) began releasing quarterly circulation figures and reports for its member newspapers.  The new Quarterly Reporting Format (or “QDR”) replaces the old six-month Publisher Statement model, and aims to better reflect the extensive reach of newsmedia brands across all print and digital content […]

3 keys for using audience data to drive advertising revenue

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Raleigh, NC, May 26, 2016 – A recent meeting with a client provided a great example on the immense revenue generating potential for newsmedia companies that have adopted a data-driven strategy for audience development. Our client was seeking to understand how to leverage the LEAP audience database to call on the most sophisticated of local SMBs – banks, credit unions, retail, insurance, and […]

Local Media Association’s Innovation Mission kicks off in New York

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New York, NY, May 22, 2016 –  Twenty-five newsmedia industry executives convened in New York this week to kickoff the annual Local Media Association Innovation Mission.   This year’s edition will take participants coast-to-coast with stops in New York and San Francisco.  It will include visits to seventeen of the most disruptive media and technology companies, […]

The Virginian-Pilot invests in data-driven audience growth

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Raleigh, NC, March 31, 2016 – The Virginian-Pilot becomes the newest addition to the growing list of media companies pursuing audience and revenue growth through LEAP Media Solutions’ proven approach to data-driven marketing automation. As with other LEAP partners, the underpinning of this initiative will be the development, management and deployment of a comprehensive customer intelligence […]

 
 
 
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