By Daniel Williams Published October 19, 2016
When we introduced LEAP Dimensions earlier this year, the idea was to deliver our media clients with a powerful new solution that analyzes, models, and segments customer databases of local advertisers and merchants in order to provide them a high-value prospect universe that can be reached through targeted channels. This "needs assessment > needs fulfillment" methodology is unlocking new revenue opportunities for media companies.
The end-to-end process involves five steps and can instantaneously place a customer profile report into the hands of your clients. This target market analysis opens a dialogue on the many ways you can help them reach the right customer, with the right message, using the right channel.
The key ingredient is the first-party transactional data and third-party household-level demographics and lifestyle that can be appended to any customer record that contains a valid physical address. Using a proprietary process enabled by the LEAP Audience Database, this transforms raw customer data into a strategic asset that can be monetized through a targeted, omni-channel marketing strategy tailored specifically to the needs of your clients.
Here are several interesting recent examples:
For more information on LEAP Dimensions™ or to request a 20-minute tutorial, contact Danielle Beausoleil at firstname.lastname@example.org.